"Philosophical studies" by George Edward Moore,1922

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If the language by the use of which philosophical problems and theories are formulated is clarified,the problems often disappear.
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There is usually,some good reason why the language of common sense is insisted upon,and philosophers would do well to take common sense seriously.
For example,the idealists argues that to be -to exist- is to be perceived,
but he fails to distinguish between the awareness of something,
on the one hand,and the content of awareness on the other.
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Again,the pragmatists claim that true ideas are simply ideas which work ;
but this claim is ambiguous,and by a clarification of language it can be shown to what extent it is true and to what extent false.
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"Principia Ethica" by George Edward Moore,1903

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The adjective "good" names an indefinable,unanalyzable,simple,unique property.
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The term "naturalistic fallacy" is applied to any theory which attempts a definition of good,for if good is simple,it has no parts to be distinguished by definition.
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Sometimes the value of a whole is not simply the sum of the values of ita parts.
[The Principle of Organic Unities.]
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One's duty,in any particular situation,is to do that action which will cause more good than any possible alternative.
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The ideal good is a state of consciousness in which are combined
the pleasures of aesthetic contemplation and
the pleasures of admiring generous qualities in other persons.
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