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Tuesday, September 8, 2009

Rhetoric by Aristotle

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Rhetoric is useful for enabling truth to prevail over falsity,
for providing audiences with special knowledge,
for facilitating examination of both sides of an issue,
and for developing the capacity for persuasive argument.
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Rhetoric is concerned with matters about which men are not dedicated and for which no science presents adequate answers.
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The most effective source of persuasion is the enthymeme ;
enthymemes are compressed arguments designed to appeal to the beliefs and emotions of the audience.
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The materials of enthymemes are probabilities and signs ;
rationes esscendi are reasons,referring to probable causes,for taking something to be a fact ;
rationes cognoscendi are reasons for believing in facts because of signs.
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Speeches are of three kinds :
the political,
the forensic,and
the ceremonial.
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